The Fall 2021 campaign for The North Face focused on a new kind of trail user — casual hikers, first-timers, and people who don’t necessarily see themselves in traditional outdoor narratives.
Responsible for overall creative direction — from talent selection and narrative framing to final visuals across photo and video.
Agency: Two Things
Creative Director: Lizzy Sonenfeld
Creative Director: Clayton Crocker
Photography: Grace Ahlbom
OOH
We cast groups and individuals reshaping the outdoors, including Jenny Bruso (Unlikely Hikers), Hike Clerb, and Daniel White (The Blackalachian). The creative leaned into personality and accessibility — prioritizing real people, real terrain, and the idea that the trail can start anywhere.