The North Face

The Fall 2021 campaign for The North Face focused on a new kind of trail user — casual hikers, first-timers, and people who don’t necessarily see themselves in traditional outdoor narratives.

We cast groups and individuals reshaping the outdoors, including Jenny Bruso (Unlikely Hikers), Hike Clerb, and Daniel White (The Blackalachian). The creative leaned into personality and accessibility — prioritizing real people, real terrain, and the idea that the trail can start anywhere.

Responsible for overall creative direction — from talent selection and narrative framing to final visuals across photo and video.

Agency: Two Things
Creative Director: Lizzy Sonenfeld
Creative Director: Clayton Crocker

Photography: Grace Ahlbom

OOH 

Fall 21

Social Content

Hiking stories with Jenny Bruso, Hike Clerb, and Daniel White.
Daniel White @theblackalachian
Photography: Grace Ahlbom
Daniel White @theblackalachian
Hike Clerb @hikeclerb
Photography: Grace Ahlbom
Photography: Grace Ahlbom
Photography: Grace Ahlbom
Index