Lululemon

Art direction for seasonal editorials and campaigns. Creating imagery that balances performance with style and translated effortlessly across retail, digital, and out-of-home experiences.

Artistic Director: Clayton Crocker
Artistic Director: Laura Tabet

Run / Spring 26

Seasonal collection stories brought to life through elevated visual storytelling. Every campaign was crafted to express the mood, product innovation, and cultural relevance of the season while maintaining a cohesive global brand voice.

Photographers: Dennis Wernersson, Anthony Blasko

Run S/S25
Photography: Dennis Wernersson

Run S/S25
Photography: Anthony Blaskos

Run S/S25
Photography: Anthony Blasko

Run S/S25
Photography: Dennis Wernersson

Run S/S25
Photography: Anthony Blasko

Out-of-home campaign
Photography: Anthony Blasko

Out-of-home campaign
Photography: Anthony Blasko

Run S/S25
Photography: Anthony Blasko

Run S/S25
Photography: Dennis Wernersson

Run S/S25
Photography: Anthony Blasko

Run S/S25
Photography: Dennis Wernersson

Run S/S25
Photography: Anthony Blasko

Run S/S25
Store Windows

Yoga / Summer 26

Studio imagery distills the brand to its essentials, using composition and material detail to let the product take center stage.

Photographers: Jody Rogac

Summer 26
Photography: Jody Rogac

Summer 26
Photography: Jody Rogac

Summer 26
Photography: Jody Rogac

Summer 26
Photography: Jody Rogac

Summer 26
Photography: Jody Rogac

Summer 26
Photography: Jody Rogac