Gap
For Gap's Spring 2014 campaign, titled "Lived In," we utilized simple black-and-white photography featuring worn-in looks, complemented by vibrant touches of monochromatic color.
Agency: Alldayeveryday
Creative Director: Clayton Crocker
Writer: Jackie Linton
Art Director: Eric Wrenn
Photography: Koto Bolofo
Social & Editorial Content
“Lived In” celebrates the effortless charm of relaxed, timeless styles that evoke a sense of love and connection with Gap's staple pieces.
Product Photography: Joanna McclureStudio Photography:
Koto BolofoProduct Photography: Joanna McclurePhotography:
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Koto BolofoProduct Photography: Joanna McclureStudio Photography:
Koto BolofoStudio Photography:
Koto BolofoProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureStudio Photography:
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Koto BolofoProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclurePhotography:
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Koto BolofoEmail & Marketing