Gap
One of several seasonal campaigns developed during Gap’s repositioning phase, this project focused on reflecting the brand’s lived-in simplicity and everyday authenticity. The creative leaned into casting, styling, and tone that felt natural and familiar — a shift from more polished, aspirational campaigns of previous seasons.
Creative direction included photography, art direction, and visual identity across digital, and in-store.
Agency: Alldayeveryday
Creative Director: Clayton Crocker
Writer: Jackie Linton
Art Director: Eric Wrenn
Photography: Koto Bolofo
Social & Editorial Content
Product Photography: Joanna McclureStudio Photography:
Koto BolofoProduct Photography: Joanna McclurePhotography:
Koto BolofoProduct Photography: Joanna McclurePhotography:
Koto BolofoProduct Photography: Joanna McclureStudio Photography:
Koto BolofoStudio Photography:
Koto BolofoProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureStudio Photography:
Koto BolofoStudio Photography:
Koto BolofoProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclureProduct Photography: Joanna McclurePhotography:
Koto BolofoPhotography:
Koto BolofoEmail & Marketing