Gap

One of several seasonal campaigns developed during Gap’s repositioning phase, this project focused on reflecting the brand’s lived-in simplicity and everyday authenticity. The creative leaned into casting, styling, and tone that felt natural and familiar — a shift from more polished, aspirational campaigns of previous seasons.

Creative direction included photography, art direction, and visual identity across digital, and in-store. 

Agency: Alldayeveryday
Creative Director: Clayton Crocker
Writer: Jackie Linton
Art Director: Eric Wrenn

Photography: Koto Bolofo


Social & Editorial Content


Product Photography: Joanna Mcclure
Studio Photography: 
Koto Bolofo
Product Photography: Joanna Mcclure
Photography: 
Koto Bolofo
Product Photography: Joanna Mcclure
Photography: 
Koto Bolofo
Product Photography: Joanna Mcclure
Studio Photography: 
Koto Bolofo
Studio Photography: 
Koto Bolofo
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Studio Photography: 
Koto Bolofo
Studio Photography: 
Koto Bolofo
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Product Photography: Joanna Mcclure
Photography: 
Koto Bolofo
Photography: 
Koto Bolofo

Email & Marketing