Gap

Back to Blue

Our goal was to evoke a deep sense of connection, highlighting the importance of returning to something genuine and heartfelt.

Agency: Alldayeveryday
Creative Director: Clayton Crocker
Art Director: Monica Nelson
Designer: Othelo Gervacio

Photography: Tyrone Lebon

Social Content

Embracing the idea that “I’m comfortable with not having it all figured out yet, but I'm going to show up” we gather a diverse range of personal stories to create a powerful narrative that captures authenticity.

Studio Photography:
Tyrone Lebon

Film moments #BacktoBlue

Polaroids moments #BacktoBlue

Story moments #BacktoBlue

Film moments #BacktoBlue

Studio Photography:
Tyrone Lebon

Story moments #BacktoBlue

Studio Photography:
Tyrone Lebon

Product moments #BacktoBlue

Story moments #BacktoBlue

Social moments #BacktoBlue

Studio Photography:
Tyrone Lebon

Polaroids moments #BacktoBlue

Product moments #BacktoBlue

Film moments #BacktoBlue

Story moments #BacktoBlue

Studio Photography:
Tyrone Lebon

Product moments #BacktoBlue

Studio Photography:
Tyrone Lebon

Index