Gap

A foundational brand campaign created during Gap’s repositioning period, Back to Blue was designed to reconnect the company to its roots while reintroducing it to a new generation. The creative leaned into simplicity, confidence, and emotional clarity — a visual reset centered around denim, identity, and restraint.

My role included creative direction and concept development across video, social media, and digital — working closely with casting, photography, and production teams to shape a campaign that felt both essential and contemporary.

Agency: Alldayeveryday
Creative Director: Clayton Crocker
Art Director: Monica Nelson
Designer: Othelo Gervacio

Photography: Tyrone Lebon


Social Content

Embracing the idea that “I’m comfortable with not having it all figured out yet, but I'm going to show up” we gather a diverse range of personal stories to create a powerful narrative that captures authenticity.
Studio Photography: 
Tyrone Lebon
Film moments #BacktoBlue
Polaroids moments #BacktoBlue
Story moments #BacktoBlue
Film moments #BacktoBlue
Studio Photography: 
Tyrone Lebon
Story moments #BacktoBlue
Studio Photography: 
Tyrone Lebon
Product moments #BacktoBlue
Story moments #BacktoBlue
Social moments #BacktoBlue
Studio Photography: 
Tyrone Lebon
Polaroids moments #BacktoBlue
Product moments #BacktoBlue
Film moments #BacktoBlue
Story moments #BacktoBlue
Studio Photography: 
Tyrone Lebon
Product moments #BacktoBlue
Studio Photography: 
Tyrone Lebon
Studio Photography: 
Tyrone Lebon