COS

For the U.S. launch of COS, I developed and executed a campaign strategy to introduce the brand’s minimalist identity to a new market. The work included creative direction across digital, social, and in-store environments, with a focus on clarity, restraint, and design-led visual storytelling.

Campaign materials were used across NYC retail, press kits, and email marketing to establish COS as a quiet but considered voice within the U.S. fashion landscape.

Agency: Alldayeveryday
Creative Director: Clayton Crocker
Writer: Jackie Linton
Art Director: COS

Photography: Talia Chetrit, Junpei Kato

Recent store openings in Los Angeles, Melbourne, Seoul, and Tokyo.

Details of...

Our approach focused on the details and lesser-known aspects of major cities where COS had recently opened stores. We aimed to spark conversations about both the product details and the unique characteristics of their new surroundings. This plan involved collaborating with various photographers, artists, and stylists to create engaging images for social media, generating buzz around recent store openings in locations such as Los Angeles, Melbourne, Seoul, and Tokyo.

Collections
Exploring quit corners of the cities around the world

Store opening
Seoul

Store opening
Los Angeles

Store opening
Tokyo

Store opening
Los Angeles

Collections:
Exploring quit corners of the cities around the world

Store opening
Tokyo

Store opening
Seoul

Store opening
Tokyo

Store opening
Melbourne

50 details

To mark the arrival of COS in the US, we editorialized 50 things we love across America.

Projects.cosstores.com

Editorial Direction: Social

Index