Coach

As part of Stewart Vevers’ creative team, I had the privilege in helping bring his vision of American modern luxury to life through art direction and design across all digital channels. Collaborating closely with the design teams, digital marketing, and external agencies.

Agency: Baron & Baron
ECD: Stuart Vevers
GCD: Jo Baldwen
Art/Design Director: Clayton Crocker

Photography: Joel Sternfeld

Social Content

Aiming to integrate a more contemporary tone and approach to the brand, shifting focus toward a younger, fashion-forward audience with socially relevant content and a digital-first vision.

Spring 14Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Organic Social Content

Fall 15
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Winter 16
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Fashion Show

Digital fashion experience across all channels.

Coach.com
Digital Direction

BTS Social Content
Photography: Christian Macdonald

Runway Images
Photography: Jane Onie

E-commerce Direction

Photo: Kathy Lo

Photo: Ilan Rubin

Photo: Joanna Mcclure

Photo: Ilan Rubin

Miscellaneous Projects

Mickey X Coach: Wildposting
Photography: Steven Meisel

Mickey X Coach: OOH
Photography: Steven Meisel

Saddle Bag 75th Anniversary: Wildposting

Saddle Bag 75th Anniversary: Subway

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