Coach

During my time at Coach, the brand was evolving — repositioning itself to resonate with a younger, more digital-first audience. This work was part of that shift: a series of creative initiatives aimed at bringing a modern point of view to the brand’s global digital presence.

I was responsible for leading UX and visual strategy across coach.com, digital storytelling across seasonal campaigns, and content creation that reflected a more youthful, trend-conscious direction — blending editorial polish with eComm performance.

Agency: Baron & Baron
ECD: Stuart Vevers
GCD: Jo Baldwen
Art/Design Director: Clayton Crocker

Photography: Joel Sternfeld

Social Content

Spring 14Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Organic Social Content

Fall 15
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Winter 16
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Fashion Show

Digital fashion experience across all channels.

Coach.com
Digital Direction

BTS Social Content
Photography: Christian Macdonald

Runway Images
Photography: Jane Onie

E-commerce Direction

Photo: Kathy Lo

Photo: Ilan Rubin

Photo: Joanna Mcclure

Photo: Ilan Rubin

Miscellaneous Projects

Mickey X Coach: Wildposting
Photography: Steven Meisel

Mickey X Coach: OOH
Photography: Steven Meisel

Saddle Bag 75th Anniversary: Wildposting

Saddle Bag 75th Anniversary: Subway

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