Coach

As part of Stewart Vevers’ creative team, I had the privilege in helping bring his vision of American modern luxury to life through art direction and design across all digital channels. I collaborated closely with the digital teams, marketing, and external agencies.

Aiming to integrate a more contemporary tone and approach to the brand, shifting focus toward a younger, fashion-forward audience with socially relevant content and a digital-first vision.


Agency: Baron & Baron
ECD: Stuart Vevers
GCD: Jo Baldwen
Art & Design Director: Clayton Crocker

Photography: Joel Sternfeld

Social  Content


Spring 14Photography: Ben Toms
Spring 14
Film: Ben Toms
Spring 14
Photography: Ben Toms
Spring 14
Film: Ben Toms
Spring 14
Photography: Ben Toms
Spring 14
Photography: Ben Toms
Fall 15
Photography: Christian Macdonald
Product Stories
Photography: Ilan Rubin
Winter 16
Photography: Christian Macdonald
Product Stories
Photography: Ilan Rubin

Fashion Show

Digital fashion experience across all channels.
Fashion Digital Direction
BTS Social Content
Photography: Christian Macdonald
BTS Social Content
Photography: Christian Macdonald
Runway Images
Photography: Jane Onie
Runway Images
Photography: Jane Onie

Digital Editoral Direction

Art Direction across all digital channels.
E-Com Photography
Photo: Kathy Lo
Product Photography
Photo: Ilan Rubin
E-Com Photography
Photo: Kathy Lo
Product Photography
Photo: Ilan Rubin
E-Com Photography
Photo: Kathy Lo
Product Photography
Photo: Ilan Rubin
Product Photography
Photo: Ilan Rubin
E-Com Photography
Photo: Kathy Lo
Product Photography
Photo: Ilan Rubin
E-Com Photography
Photo: Kathy Lo

Miscellaneous Projects


Mickey X Coach: Wildposting
Photography: Steven Meisel
Mickey X Coach: OOH
Photography: Steven Meisel
Saddle Bag 75th Anniversary: Wildposting
Saddle Bag 75th Anniversary: Subway