Coach

As part of Stewart Vevers’ creative team, I had the privilege in helping bring his vision of American modern luxury to life through art direction and design across all digital channels. I collaborated closely with the digital teams, marketing, and external agencies.

Aiming to integrate a more contemporary tone and approach to the brand, shifting focus toward a younger, fashion-forward audience with socially relevant content and a digital-first vision.

Agency: Baron & Baron
ECD: Stuart Vevers
GCD: Jo Baldwen
Art & Design Director: Clayton Crocker

Photography: Joel Sternfeld

Social Content

Spring 14Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Spring 14
Film: Ben Toms

Spring 14
Photography: Ben Toms

Fall 15
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Winter 16
Photography: Christian Macdonald

Product Stories
Photography: Ilan Rubin

Fashion Show

Digital fashion experience across all channels.

Fashion Digital Direction

BTS Social Content
Photography: Christian Macdonald

Runway Images
Photography: Jane Onie